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An adaptogen is an herb or naturally derived substance that helps the body modulate or “adapt” to stress, supporting a normalizing effect on the body.
L-Alpha glycerylphosphorylcholine, better known as alpha-GPC, is a natural choline compound found in the brain. Only recently acknowledged as a nutrient by the Institute of Medicine in 1998, alpha-GPC has been the center of attention in numerous studies for its effects in cell messaging, nervous system development, DNA synthesis, and more. Many Americans do not get the recommended amounts of choline in their diet, and postmenopausal women are especially vulnerable to choline definiciency.
Amino acids form the building blocks of proteins. In turn, proteins are the primary building blocks needed to grow and maintain our body, which includes everything from bones to skin and everything in-between. There are 21 amino acids common to all life, and examples include l-glutamine and glycine.
An antioxidant is a substance that inhibits oxidation. Oxidation is a chemical reaction that often produces free radicals, which can lead to chain reactions that may damage the cells of organisms. Antioxidants like vitamin C can terminate these chain reactions.
Artichoke is a thistle vegetable packed with nutrients, and the leaf extract found in our supplements delivers these benefits in an easy to take form. For Habit Blends, they serve an excellent role in boosting executive function and control, though they also provide other health benefits such as regulating blood pressure, cholesterol levels, and liver function.
Ashwagandha (Withania somnifera) is an evergreen shrub and adaptogenic herb used in traditional Ayurvedic medicine. Extracts often come from roots or leaves. KSM-66® ashwagandha in particular is the most thoroughly researched ashwagandha in the world, and so we use this form in all of our products. This herb is clinically shown to promote stress resilience, enhance mood, and keep the individual calm.
Adenosine triphosphate (ATP) is a naturally occurring chemical molecule found in all living cells. ATP is the main energetic currency within cells and necessary for all cells to live and function. ATP is produced in the mitochondria of cells.
Also called brahmi, bacopa monnieri is a staple in traditional Ayurvedic medicine. The bacosides inside this powerful herb provide the enhanced brain function that we look for. In addition, the powerful antioxidants reduce inflammation.
Caffeine is the world’s most widely consumed substance in the world, with nearly 60 different plants naturally producing it as well. Combined with the right synergistic ingredients, caffeine provides a boost in energy and alertness that can be sustained with much fewer side effects. That’s why we will never sell just “caffeine pills,” but rather synergistic products that utilize caffeine the way it was meant to be.
Cortisol is your body’s “fight-or-flight” hormone, made by your adrenal glands. It manages your blood pressure, blood sugar, sleep/wake cycle, and more. It plays an important role in your body’s natural function, but in many individuals under constant stress (i.e. most people in today’s world), it can derail your body’s primary functions of weight control, sleep, and heart health. 
You will never find dairy used in our products. Dairy products include cow’s milk, cheese, yoghurt, and sour cream, among other products. Close to 30 million American adults have some degree of lactose intolerance, meaning that consumption of dairy would give them bloating, diarrhea, and other unpleasant adverse effects. We eliminate dairy from our products to give these 30 million adults comfort in knowing that they can take our products safely.
Endocannabinoids (endogenous cannabinoids) are a type of neurotransmitter made by the body, and are part of a larger system known as the Endocannabinoid System (ECS). The endocannabinoid system acts like an internal balancing mechanism, constantly keeping a vast range of bodily functions in equilibrium. The body produces endocannabinoids that modulate various biological processes throughout the body, giving wide-ranging effects on everything from fertility to pain.
Gamma-aminobutyric acid (GABA) is a major calming brain chemical or neurotransmitter. Its primary role is to reduce neuronal excitability throughout the nervous system.
Native to China, ginkgo biloba packs powerful antioxidants that can aid in brain function. This in turn provides one with a boost in dopamine that can help with overall well-being and memory.
You will never find gluten in our products. Gluten is a complex mixture of proteins – glutenins and gliadins – present in cereal grains, particularly varieties and derivatives of wheat (e.g., durum, spelt, semolina, rye, barley, triticale, etc.). It is the substance responsible for giving dough its elastic texture. Consumption of gluten elicits severe autoimmune reactions in people with celiac disease.
You will never find GMOs in our products. Genetically Modified Organisms (GMOs) are living organisms whose genetic material has been artificially manipulated in a laboratory through genetic engineering. Such manipulations can include any combination of plant, animal, bacteria, and/or virus genes to produce organisms that do not occur in nature or that can be achieved through traditional cross breeding methods.
Green tea leaf extract is rich in antioxidants, specifically flavonoids and polyphenols. They can increase natural energy and support fat oxidation, as well as provide a heightened boost in dopamine and overall good mood.
Inflammation is a localized physical condition in which part of the body becomes reddened, swollen, hot, and often painful, especially as a reaction to injury or infection
Jujube (Ziziphus jujuba) is a shrub-like tree, the fruit of which has been used in Asian cuisine and in Traditional Chinese Medicine for gastrointestinal and digestive support, and for calming and sedation.
An amino acid analog found primarily in plants such as green tea and cocoa. It’s unique in that when paired with caffeine, it provides more focus and attention. By itself, it can provide more of a calming and relaxed setting. And finally, with sleep aids, it can assist you in falling asleep. These adaptogenic properties of l-theanine make it a versatile ingredient across several of our products.
An essential amino acid, l-tyrosine serves as a vital precursor to dopamine, among other important substances. It improves mental performance and boost dopamine levels in those who may be low on it.
You will never find lectins in our products. Lectins are proteins naturally found in plants. The role of lectins is to protect the plant as it grows. Some foods that are relatively high in lectins include beans, peanuts, lentils, tomatoes, potatoes, eggplant, fruits, and wheat and other grains. Lectins typically do not have much nutritional value when consumed in foods. That said, some lectins may promote inflammatory responses in sensitive or susceptible individuals. As such, it is advised that susceptible individuals avoid or greatly reduce their intake of high-lectin foods and/or dietary supplements containing high-lectin foods.
Magnesium bisglycinate is a dietary supplement form of magnesium that binds the mineral to the amino acid glycine. Magnesium bisglycinate has demonstrated greater absorption of magnesium by the body than other forms of magnesium dietary supplements.
You will never find magnesium stearate in our products. Magnesium stearate is a white water-insoluble powder made of magnesium and the saturated fat, stearic acid. It is a common additive in processed foods, drugs, and dietary supplements. Magnesium stearate powder is very fine and slippery. Consequently, it serves as a good lubricant or “flow agent” in the manufacturing of dietary supplements and pharmaceuticals by helping the active ingredients “flow” through the machinery more easily during production. Although magnesium is part of the compound, magnesium stearate itself has minimal nutritional value.
Melatonin is a hormone made by your own pineal gland, a pea-sized gland found just above the middle of your brain. It helps your body know when it’s time to sleep and wake up
An isolate of coffee beans, methylliberine provides a synergistic effect alongside caffeine for a boost in energy and cognition. More importantly, it potentiates and extends the effects of caffeine, allowing you to get the same impact with less caffeine intak
A tropical legume native to Africa and tropical Asia, mucuna pruriens (also known as velvet beans) provides a natural source of l-dopa and helps boost dopamine levels in the brain
A substance, typically in the form of a dietary fiber, that when consumed--either in food or as a dietary supplement--promotes the growth of beneficial bacteria in the gastrointestinal (GI) tract.
A substance, comprised of or containing one or more microorganisms, that when consumed--either in food or as a dietary supplement--helps maintain or restore beneficial bacteria to that environment.
You will never find shellac in our products. Quite different from the varnish-like substance used in woodworking projects, this shellac is a resinous substance secreted by the insect, Laccifer lacca, that is used in the dietary supplement and pharmaceutical industries for its clear-coating and adhesive properties. Essentially it is what gives some medicinal tablets their shiny look.