Use code BETTERYOU for 20% off your puchase of $100+

the mission
Let's find a healthier you

the vision
good habits, good ingredients

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By celebrating hard work as a means to a better self, we believe every mother, sister, wife, and woman can accomplish all that this crazy world expects of them, and then some.

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HONOR - Raising children, making an impact in the world, reaching your dreams, and having fun along the way. The honor of serving you is ours.

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HONESTY - No proprietary blends, only ingredients based on evidence, and dosages that get the job done. Go with what’s already proven, don’t waste time on seeing what does and doesn’t work.

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HARMONY - Working hard and making sacrifices is a given, no way around that. Doing so with a proper balance means you’ll grow faster than you ever would without harming yourself or others.

what sets us apart tested & sertified

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cruelty free
All our products are made without animal-derived ingredients and certified under PETA’s Beauty Without Bunnies program. Elevate your life while doing good along the way.
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four rounds of testing
We believe heavy metals, bacteria, mold and contaminant testing should be standard in our industry, but until that day comes, it’s primarily us.
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allergen free
We eliminate allergens such as dairy, gluten, soy, and genetically-modified organisms (GMOs) in all of our products. With these out of the way, you can focus on what matters most: products that work.

core values
why our products work

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Tested for arsenic, cadmium, mercury, and lead, all nasty stuff that should be absent from all supplements.
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Tested for bacterial pathogens, such as E. coli and Salmonella, so you stay safe.
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Mold and mildew are just gross to even think about, so none of that here.
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Hard to pronounce chemicals are absent from all of our products, and we make sure of it.
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These statements have not been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure, or prevent any disease.